Wrote a call-to-action copy for the confirmation screen of Royal Caribbean's booking process. The primary goal of the copy is to bring awareness to the passenger towards Royal Caribbean's partnership with Make-A-Wish in a way that isn't pressuring. but rather more inviting. The copy does this by alluding to the potential impact they will have on a child's dream by tying into the joys of their own upcoming & fun journey. The overall message is further supported by the banner below the explore more button, giving a visual representation of who might be positively impacted by their decision to donate.

Key Features:

• Emotional Connection: Crafted copy that evoked a deep emotional connection with the target audience, using sensitive language and imagery to inspire feelings of empathy.

• Spreading Partnership Awareness: Focused on communicating the partnership Royal Caribbean has with Make-A-Wish and encouraging the passenger to learn more in a way that doesn't detract from their booking flow.

Result:

Since it was a student project, there was no real-world impact, but it played a part in the strategy for the design and flow of how I and my UX team redesigned the booking flow in a way that helped us place 2nd in the Hackathon.