Davie Cooper City
Website Redesign
Role
UX Designer, Copywriter
Platform
Desktop
Project Overview
The Davie-Cooper City Chamber of Commerce unites local government and businesses, providing the programs and resources members need to meet their goals. I was hired to redesign the website and improve its functionality.
Goal
Improve the quality of life for website visitors.
Reduce Friction Points
Improve Microcopy and give better understanding of the Chamber
My Role
As the sole UX designer, I iterated on my designs and communicated with my client on a consistent basis, making sure we were aligned on what needed to be prioritized. I worked on the information architecture of the homepage and About Us page, and created the Benefits page.
Original Homepage
Areas to Address
Excess Copy
UI Cleanliness
Information Hierachy
Updated Homepage
For the new homepage, I wanted to display more useful information at a glance and reduce large blocks of text. I created sections that give users key information about what the chamber offers, along with links for events and membership signup.
Impact
Takeaways - Clear Wins
Tickets up 305%. Adding real RSVP buttons to event pages directly solved the biggest problem — people were reading events but not acting. They're now converting at a dramatically higher rate.
Traffic and revenue are both up. 44% more sessions and 30% more sales shows the redesign is attracting more visitors and generating real commercial results.
Homepage visits up 78% means more people are actually landing on the new homepage, likely driven by better SEO structure or improved social sharing.